Web Design for Manufacturing Companies
Silver Marbles provides professional web design for manufacturing companies, engineering businesses and industrial suppliers throughout the UK.
We create modern, search-engine-friendly websites that clearly communicate your capabilities, showcase your products and services, and make it easier for potential customers to find your business online.
Whether you’re a specialist engineering company, manufacturer, foundry or industrial supplier, your website should be more than an online brochure.
It should help generate new business.
Manufacturing websites built around your business
Manufacturing websites often have very different requirements from those in other industries.
Your customers may be engineers, designers, procurement teams, buyers or other manufacturers looking for a very specific capability.
They don’t want to search through vague marketing messages to find out whether you can help them.
They want to quickly understand:
- What do you manufacture?
- What processes and capabilities do you offer?
- What materials do you work with?
- What industries do you supply?
- Can you meet their technical requirements?
- What quality standards or accreditations do you hold?
- Where are you based and where do you supply?
- How can they send you a drawing or request a quotation?
A well-designed manufacturing website makes this information easy to find while giving potential customers confidence in your company’s experience and capabilities.
Web Design for Manufacturers That Goes Beyond Good Design
A manufacturing website needs to look professional, but appearance is only one part of the job.
At Silver Marbles, we combine web design with SEO and digital marketing to create websites designed around how potential customers actually search for manufacturing services.
Professional Web Design
Your website is often a potential customer’s first introduction to your company.
We create clean, modern websites that reflect the quality of your business and make complex manufacturing capabilities easy to understand.
Every website is designed to work across desktop computers, tablets and mobile devices.
Search Engine Optimisation
There’s little value in having an impressive website if your potential customers can’t find it.
SEO is considered throughout the website project rather than being treated as an afterthought.
We research how customers search for your products, manufacturing processes and capabilities, then use that information to help determine the structure and content of your website.
This can include optimisation for searches relating to specific:
Manufacturing processes • Products • Materials • Industries • Capabilities • Locations
The aim is to attract relevant visitors who are actively searching for the services your company provides.
Products & Capabilities
Manufacturing businesses can offer dozens or even hundreds of different products, processes and capabilities.
We’ll help organise this information into a logical website structure that works for both your customers and search engines.
Individual pages can be created for your most important services and capabilities, giving you the opportunity to explain them properly and target relevant Google searches.
Technical Content
Your customers may need more information than a typical consumer website would provide.
We can incorporate technical specifications, materials, tolerances, production capabilities, downloadable PDFs, datasheets, CAD information, certifications and other resources into your website.
This helps potential customers determine whether you’re the right supplier before making an enquiry.
Quote & Enquiry Generation
Traffic alone doesn’t make a successful website.
We consider what you want visitors to do once they arrive.
That might mean requesting a quotation, uploading a drawing, discussing a project, downloading technical information or speaking directly with your sales team.
Clear calls to action are incorporated throughout the website to make that next step easy.
SEO for Manufacturing Companies
Manufacturing SEO can be particularly valuable because potential customers often search Google using highly specific technical requirements.
Someone may not search simply for:
“manufacturing company”
They may search for something much more specific, such as:
“aluminium casting UK”
“gravity die casting manufacturer”
“laser cut metal gaskets”
“CNC machining West Midlands”
These more specific searches can represent valuable potential customers with a genuine requirement.
We can research these opportunities and build relevant pages and content around the products, processes and services your business wants to sell.
SEO can include:
- Keyword and competitor research
- Website structure and technical SEO
- Product and service page optimisation
- On-page SEO
- Internal linking
- Content development
- Local SEO
- Blog and technical article strategy
- Ongoing SEO and website improvements
Rather than simply trying to generate more traffic, the objective is to attract the right traffic — people searching for the manufacturing capabilities your company provides.
Show Potential Customers What You Can Do
Manufacturing is visual.
Potential customers want to see your facilities, machinery, processes, products and finished components.
Where possible, we encourage manufacturers to use genuine photography rather than relying heavily on generic stock imagery.
Your website could showcase:
Your factory and facilities
Give customers an insight into your operation and manufacturing capabilities.
Machinery and equipment
Show the technology and equipment behind your products.
Manufacturing processes
Photography and video can help explain processes that are difficult to communicate with text alone.
Finished components
Show examples of the products and components you manufacture.
Quality control
Demonstrate the inspection, testing and quality processes behind your work.
Your people
Manufacturing businesses are built around knowledge and experience. Showing the people behind the company can help make an industrial website feel more credible and personal.
Manufacturing Website Case Studies
We’ve worked with UK manufacturing and engineering businesses to create and improve websites designed around their products, capabilities and target markets.
Our work can include everything from website design and development to SEO, content development and ongoing digital marketing.
DAC Industries
Aluminium Casting & UK Foundry
Website design, SEO and ongoing content development for a UK aluminium foundry specialising in gravity die casting, sand casting, machining and related manufacturing services.
Hollinbrow
Precision Engineering & Manufacturing
Website and digital marketing work for a UK manufacturer supplying precision components including gaskets and shims.
Who We Work With
Our manufacturing web design service is suitable for a wide range of UK industrial and engineering businesses, including:
- Manufacturers
- Engineering companies
- Foundries
- Metal casting companies
- CNC machining companies
- Fabrication businesses
- Component manufacturers
- Industrial suppliers
- Precision engineering companies
- Automotive suppliers
- Construction product manufacturers
- B2B industrial businesses
You don’t need to be a large manufacturer to benefit from a professionally designed website.
We work with established SMEs as well as growing businesses looking to reach new customers.
Why Choose Silver Marbles?
Experience Since 2002
We’ve been designing and marketing websites since 2002, combining years of web design experience with an understanding of modern SEO and digital marketing.
Manufacturing Experience
We’ve worked directly with manufacturing and engineering businesses and understand that industrial websites require a different approach from typical consumer websites.
Web Design + SEO
We don’t treat SEO as something to think about after your new website has been built.
Search visibility influences how we approach your website structure, content and individual service pages from the beginning.
Direct, Personal Service
Silver Marbles isn’t a large agency.
You’ll work directly with an experienced web designer who takes the time to understand your company, capabilities, customers and objectives.
Ongoing Support
Launching your website doesn’t have to be the end of the project.
We can continue to support your business with hosting, maintenance, SEO, new landing pages and ongoing content designed to improve your visibility online.
Already Have a Manufacturing Website?
You might not need a completely new one.
If your existing website still represents your business well but isn’t generating enough enquiries, there may be opportunities to improve its SEO, content, structure and conversion rate without starting again.
That’s why we offer a free website and SEO review.
We’ll take a look at your existing website and identify some of the areas that could potentially be improved.
There’s no obligation to proceed with any work afterwards.
Looking for a Web Design Company That Understands Manufacturing?
Whether you’re replacing an outdated website, launching a new manufacturing business or looking to generate more enquiries from Google, we’d be happy to discuss what you’re trying to achieve.
Silver Marbles is based in Telford, Shropshire and works with manufacturing and engineering companies throughout the UK.
Tell us about your business, your capabilities and the customers you want to reach, and let’s see how your website could work harder for you.
