Google Marketing

Your website needs to be found on the search engines

Search Engine Optimisation (SEO) is what we do to optimise your website to get found on the search engines. There are several techniques both on page and off page to get your website ranking on the search engines. The most popular search engines are Google, Yahoo and MSN. Google attracts approximately 60% of worldwide searches at 37 billion, with Yahoo (8.5 billion) and Microsoft (2.2 billion).

On Page SEO

This is the code itself which needs optimising whether it could be header tags, speed of the website loading time, resolving JavaScript issues, broken links, meta data and other things. We would run a audit report on your web pages for you keywords to get a clear insight on the best way to optimise without causing issues or conflicts with your content, accessibility or usability on your website.

Off Page SEO

This is the linking of websites to your website whether it would be from other relevant websites in your industry, business directories, social networks like Facebook and Twitter or even an email marketing campaign. We have the tools to check your back link profile and make sure you have anchor text keywords pointing to your website from authoritative websites which help rankings dramatically. We do not buy links from non relevant websites and send thousands of links to your homepage with one keyword or key phrase.

Words of advice on SEO

Be careful of anyone promising “guaranteed top results”, “submission to thousands of search engines and directories”, “instant results”, “permanent top positions” or similar methods. These people usually don’t know what they are doing and are worth avoiding. If they can get you an instant result they are probably using Google AdWords which has a cost per click and can rack up a big bill. It is impossible for anyone to guarantee that your site achieves number one placement unless they run the search engine results or unless the top ranking is for a keyword or key phrase that exists only on your site. Yeah right!

We will be honest if we can accomplish good rankings with a simple analysis of your website, your chosen keywords and competition.