New branding for an E-Bike and Cycle Service Centre in Telford

New branding for an E-Bike and Cycle Service Centre in Telford

Over the last year, I have been getting into cycling myself. I’ve always enjoyed getting out into nature, breathing in the fresh air and getting a little muddy. Some weekends I will be walking, fishing or playing a round of golf. All enjoyable but cycling brings a different challenge to the game, especially when it involves rugged, muddy trails and the occasional drop! Being a learner, I’m taking it steady. Still, sometimes you can’t help belting it down a track at full speed, holding on tight, feeling every bump to get the adrenaline pumping!

With all the fun you can have from cycling, your bike will take a beating over time and need servicing. Dan Smith, an old college friend, has set up his own “Carbon Electra” business to help customers with e-bike and cycle repairs. We got involved with the branding, so we designed a logo to fit the business concept. It features a green lightning bolt and the business name shaping into the cycle frame. Dan wanted the branding to be bold and easy to understand. After quite a few amendments, we worked together to produce the ideal logo, and we are delighted with the final concept.

Danny is your go-to business for all your cycling needs! He has spent the last two years training in all aspects of bicycle repair, from disc brake bleeding suspension servicing to e-bike diagnostics, repairs, and firmware updates. Fully qualified, insured, and Cytech accredited.

We are equally happy with the website design, which features high-quality imagery, impacting the homepage and a muddy feel.
The website will feature a blog soon and an online shop to buy various cycling accessories.

To view the website, visit

If you are interested in learning how we can help you with your website presence, please get in touch with the
Thank you for reading.

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