2 Simple Google AdWords Tips

We often get asked to analyse potential new customers Google Adwords campaigns with the view to highlighting areas where improvements can be made.

To give you an idea of just a couple of things we look at we have included a couple of tips below:

1. Many campaigns run ‘broad’ keywords (which means that Google will also show your Ads for searches with other keywords in).  If this is the case you need to check the ‘search terms’ area for the actual searches your Ads have shown for.  This will enable you to identify any irrelevant keywords which you can then add as negative keywords in your campaign to ensure that your Ad will not appear in any searches with these negative keywords in the future. See “match type” column in the image to the right or below…
2. Often campaigns only have one Ad written per Ad Group. It is always a good idea to have at least two (ideally three) Ads written, this will enable you to compare the CTR (click-through rates) of each Ad which will help you make decisions on what Ads work and this information will help you tailor Ads better in the future.

We hope this information helps you see if your Google Adwords campaigns are working well.

If you would like to have a chat about how we can help you with you Google AdWords management or overall Google Marketing please get in touch.